You drop your head onto it and the fill gives, then settles into a soft, even loft.

This is a full size 48 by 74 cm bed pillow packed with a feather soft microfibre fill that lifts back up each morning rather than packing flat. The white shell is a smooth poly cotton blend with a touch of nylon, woven close so it feels cool and breathes as you move through the night.

It comes in three lofts so you can match it to the way you sleep. The Contour Low sits with a gentle dip in the middle for a flatter feel, the CloudFeel Medium gives a classic mid loft, and the CloudFeel High is a taller, double layer build for a fuller rise under the head.

Key Benefits

• Feather soft microfibre fill a down style microfibre that lofts back up instead of flattening.
• Breathable shell a smooth poly cotton weave with nylon that stays cool against the cheek.
• Three lofts Contour Low, CloudFeel Medium and CloudFeel High double layer.
• Full pillow size 48 by 74 cm with a loft of about 10 to 15 cm depending on the option.
• Tidy white finish a clean hotel style look under any pillowcase.

Best for: back sleepers who want a lower loft, side sleepers who want a taller one, and anyone after a soft microfibre feel.

Why It Works

Loft is what decides whether a pillow suits you, so this one is offered in three heights rather than one. A back or stomach sleeper usually sits better on the Contour Low, while a side sleeper fills the gap at the shoulder with the CloudFeel High. The microfibre fill keeps its bounce, so the loft you pick stays close to what you feel weeks later.

Quick Product Facts: size 48 by 74 cm; loft about 10.1 to 15 cm; weight about 1.1 to 2 kg; fill 100 percent regenerated microfibre; shell 91.5 percent poly cotton, 8.5 percent polyamide nylon; rectangular; white; three lofts.

How It Fits Your Routine

Slip it into your usual pillowcase and it reads as a clean white hotel pillow. Pick the loft that keeps your head level when you lie the way you normally sleep.

Fluff it by hand in the morning and the microfibre lifts back into shape. The High double layer holds the most rise for those who like a fuller pillow.

Air it out regularly and follow the care label; a breathable shell means it freshens quickly between washes.

FAQ

What is inside? A feather soft fill of 100 percent regenerated microfibre, the down style kind that lofts back up.

What is the difference between the lofts? Contour Low is the flattest with a dipped centre, CloudFeel Medium is a mid loft, and CloudFeel High is the tallest with a double layer build.

What size is it? A full 48 by 74 cm pillow, with a loft of roughly 10 to 15 cm depending on the option.

What colour is it? White, with a smooth poly cotton and nylon shell.