Customer reviews
What parents say
What parents say
Read how toddlers take to the busy board before choosing your theme and set.
Based on 22 reviews
Parents describe this as a quiet, screen free toy that keeps toddlers busy in cars, waiting rooms and at the table, with the folding felt case drawing the most comments because it packs down and keeps the pieces together. Many like the busy board panels, especially the zipper, laces, buckles and buttons, and say their child copies everyday tasks while building grip and hand control. Reviewers find the themed pages hold attention, with dinosaur, mermaid, unicorn and space sets named as favourites, and note the felt pieces stay put on the page rather than scattering. Several picked it as a gift and liked how soft and well stitched it feels. A quick wipe keeps the felt clean.
Great for little fingers
My son spends ages on the buttons and the buckle panel, copying how we do up his coat. The felt is soft and well stitched, and the pieces hold gently so he can take them off and put them back on his own. A calm activity that actually teaches something.
Lovely dinosaur set
We chose the blue dinosaur theme and it was a hit. The felt dinosaurs are chunky and easy for small hands to place, and the pages are soft and quiet. It looks well made in person and the case folds shut with a handle so it travels with us everywhere.
Quiet time sorted
This is our go to for waiting rooms and restaurants. It makes no noise, needs no battery and keeps my toddler focused on matching shapes and colours. The felt pieces stay put on the page, so there is far less to pick up off the floor than with his other toys.
The clock and gear are clever
My daughter loves turning the little clock hands and the gear on the busy board page. It is soft, well stitched and easy for her to handle. She copies the buckles and the zip, and it keeps her busy while I get a few quiet minutes at the table.
Easy gift for a toddler
I gave the unicorn set to my niece and it went down really well. The felt is soft, the colours are bright and the pieces attach easily. It arrived neat and zipped up ready to hand over, so it made an easy present that felt a bit more thoughtful than plastic.
Good quiet activity
A nice quiet book that keeps my son busy without a screen. The busy board panels are the best part and he likes the zip and the buttons. I would have liked one more page in our set, but for the size it packs a lot in and he plays with it daily.
Holds his attention
The themed pages really hold my son's attention, especially the space set with the felt pen. He follows the scenes with his fingers and moves the pieces around. It is soft, quiet and easy to wipe clean after snack time. A simple toy that earns its place in the bag.
Soft and well stitched
Every edge is neatly stitched and the felt feels soft and sturdy at the same time. My daughter mouths nothing on it, she just moves the pieces and works the panels. It has held up to daily play and a few wipe downs and still looks good.
Perfect for plane trips
We took this on a long flight and it was a lifesaver. It is light, quiet and folds flat into the carry on. My son worked the laces and buttons for ages and then moved on to the animal pieces. No noise, no mess and nothing to charge.
Pieces stay put
What sold me is that the felt pieces hold on the page instead of scattering everywhere. My toddler takes them off and presses them back on by herself. It keeps her busy in the pram and the high chair, and everything packs back into the zipped case.
Better than expected
The felt quality is better than I expected for the price, soft and neatly stitched. My daughter likes the mermaid theme and the shape matching. The only small thing is a couple of pieces are a snug fit, but she manages them and plays with it every day.
Screen free and calm
I wanted a toy without bright lights and loud sounds, and this fits perfectly. Soft felt, quiet play and real tasks like the zip and buckle for my son to practise. It looks calm in the play basket and he reaches for it often through the day.
Easy to wipe clean
A quick wipe with a damp cloth and it is ready again, which matters with sticky toddler hands. The felt has stayed soft and the colours are still bright after plenty of use. It folds flat and zips shut so it stores tidily in the toy shelf.
Right size for her hands
The felt pieces are chunky enough for my daughter to grip and place on her own, and the pages are easy for her to turn. She works the buttons and the clock and names the animals with me. A well sized quiet book that we reach for daily.
Thoughtful baby shower gift
Bought the snow white set for a friend's toddler and it was a hit. The soft felt and neat stitching feel thoughtful, and it arrived zipped up and ready. An easy, screen free present that stands out from the usual plastic toys at a party.
Sweet and practical
A sweet quiet book that my toddler enjoys, especially the buckle and zip panels. The felt is soft and it folds away neatly. I expected a slightly bigger book, but for travel the compact size is actually a plus and she plays with it happily.
Sturdy and well made
It feels sturdy and the stitching is proper, with no loose threads after weeks of play. My son tugs the laces and works the buttons and it has held up well. Exactly what I want from a quiet book, no fuss, quiet and nicely made.
Calm toy for the evening
The quiet felt makes this a good toy for the evening wind down before bed. She works the panels slowly and moves the pieces around while we name them. It is soft, quiet and simple, and it has quickly become a favourite in our house.
Love the themed pages
The themed pages are lovely in person and the car set is my son's favourite. The felt pieces attach easily and stay on the page. It is soft, quiet and folds flat for the bag. A simple learning toy that does its job and looks good doing it.
Keeps him busy on the go
We keep this in the changing bag and it keeps my son busy on outings. Light, quiet and easy to hand over, with nothing to charge. The busy board panels hold his attention and the case zips everything away neatly. A handy little travel toy.
Real skills she can practise
I like that she is practising real skills like the zip, the laces and the buttons while she plays. The felt is soft and the pieces are easy for her to handle. It is quiet, screen free and folds away, and it has earned its keep in our toy basket.

We keep this in the car and it keeps my daughter busy on long drives with no screen. She loves working the zipper and the laces, and the pieces stay on the page so nothing ends up in the footwell. It folds flat and zips shut, which makes it easy to hand over and pack away.