Why this product

Why people choose it

One mint toothpaste that works on surface stains as you clean, freshens breath for the morning, and folds straight into a normal twice a day routine.
Niacinamide Whitening Toothpaste for Fresh Breath
Niacinamide formulaWorks on surface stainsCool mint freshness100g generous tube

Product details

Everything about this product

Whiten With Every Brush

Mint Fresh

Whiten With Every Brush

A 100g mint toothpaste built around niacinamide, working to lift the yellow that coffee, tea and time leave on enamel while it cleans. The paste foams into a lather that reaches the back teeth, removes surface stains and leaves the cool mint freshness that carries through the morning. Made for adults, one tube per pack, with a three year shelf life for a spare.

Works On Coffee Stains

Niacinamide

Works On Coffee Stains

Surface stains build slowly from the coffee and tea you drink each day. The niacinamide paste works on that yellow with every brush instead of waiting on a one-off whitening kit, so the routine itself does the maintenance. Apply a strip to a damp brush twice a day and the active keeps working on enamel between morning and night while the mint keeps breath fresh.

Three Year Shelf Life

100g Tube

Three Year Shelf Life

Each pack is one 100g tube, generous enough to cover weeks of twice-daily brushing for an adult. The three year shelf life means a backup tube kept in the bathroom cupboard stays good until the first one runs low, so you never reach for an empty in the morning. Cap closed between uses and store it dry to keep the mint fragrance and the paste at full strength.

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Why this product

Why people choose it

  • 1

    Niacinamide Whitening

    Built around niacinamide, the paste works to lift the yellow that coffee, tea and time leave on enamel while it cleans.

  • 2

    Targets Surface Stains

    Works on surface stains during the normal brush, so the daily routine does the upkeep with no separate treatment to add.

  • 3

    Cool Mint Freshness

    The mint lather freshens breath and the cool fragrance lingers after you rinse, carrying through the morning.

  • 4

    One Generous Tube

    One 100g tube covers weeks of twice daily brushing for an adult, with a three year shelf life so a spare keeps.

How it works

How to use it day to day

  • Apply to a damp brush
    1

    Apply to a damp brush

    Squeeze a strip of the mint paste onto a damp toothbrush, just as you would any toothpaste. A little goes a long way, so the 100g tube lasts weeks of twice daily brushing for an adult.

  • Brush morning and night
    2

    Brush morning and night

    Brush thoroughly twice a day so the mint lather reaches the back teeth. The niacinamide works on surface stains while you clean, so the one routine handles stain, breath and daily cleaning together.

  • Rinse and enjoy the freshness
    3

    Rinse and enjoy the freshness

    Rinse clean and the cool mint fragrance lingers, freshening breath and carrying through the morning. There is no film left behind, just a clean, fresh mouth after every brush.

  • Cap closed and store dry
    4

    Cap closed and store dry

    Keep the gold cap closed between uses and store the tube somewhere dry. With a three year shelf life, a spare kept in the cupboard stays good until the first tube runs low.

Benefits

What it does for your routine

  • Works on stains every brush

    Built around niacinamide, the paste works on the surface stains coffee, tea and time leave on enamel, so the daily routine does the upkeep instead of a one off kit you have to remember.

  • Mint that lingers

    The paste foams into a cool mint lather and the fresh fragrance carries on after you rinse, so breath stays fresh well into the morning rather than fading the moment you spit.

  • A full, thorough clean

    The lather reaches the back teeth for a complete daily clean, then rinses away with no film left behind, leaving teeth feeling smooth and properly cleaned after every brush.

  • One routine, no extra steps

    Stain, breath and daily cleaning are handled in a single pass, so there is nothing new to learn and nothing extra to fit in, just your normal twice a day brush doing a little more.

  • A generous tube that keeps

    One 100g tube covers weeks of brushing for an adult, and the three year shelf life means a spare in the cupboard stays good, so you are never caught with an empty in the morning.

Compare

A smarter pick than a plain paste

Whitening approach Niacinamide works on stains every brush A one off kit you have to remember
Stain removal Lifts coffee and tea marks as you clean Cleans but leaves the yellow behind
Breath Cool mint that lingers after rinsing Fades not long after you spit
Routine Stain, breath and clean in one pass Brush now, whiten separately later
Daily clean Lather reaches the back teeth Thin foam that misses the corners
Tube 100g with a three year shelf life Small tube gone in a couple of weeks