What parents say

My son loves how soft these blocks are. He builds a little giraffe, pulls it apart and builds a truck, then squishes one block in his hand while he thinks about what to make next. They are quiet on the table too, so he plays while I work nearby.

Bought these for my daughter and the soft feel is the winner. She squishes a single block like a fidget and then snaps a few together into an animal. No loud clacking like her old hard bricks, which our whole house appreciates on a quiet evening.

There are enough pieces that both my kids can build their own creature at the same time. They made an elephant and a crocodile side by side. The blocks are gentle on little hands and press together firmly, so their builds do not fall apart the moment they lift them.

A calm way to keep my nephew off a screen for a while. He likes that he can squish one block as a fidget and also build something with the rest. The colors are pretty in the light. It stays busy longer than a plain squeeze toy would.

My daughter built a tall giraffe on the first afternoon and was so proud of it. The little eye piece makes the animals look friendly. The soft blocks bend a bit when she squishes one, then spring back, which she finds funny and keeps doing between builds.

Gave this to my goddaughter for her birthday and it went down well. She opened the box, tipped the blocks out and started building on the spot. The parents were happy it kept her busy and quiet for a good chunk of the party without any noise.

The blocks are genuinely soft and the studs still snap together firmly, so a build holds its shape. My son squishes one in one hand while snapping others together with the other. There are plenty of pieces to make a decent size animal and still have spares.

My kids reach for these over their old hard bricks now. The soft feel is nicer to hold and they are much quieter on the table. They build a shape, knock it down, squish a block for a bit, then start again. It has kept them going for weeks.

Works well for quiet time before dinner. My daughter settles down and builds a little creature while I cook. The blocks are soft so there is no clatter, and she likes squishing a single one when she is thinking. Simple and it does the job.

I keep these at my house for when the grandchildren visit. They argue over who gets the pink blocks, then build animals for ages. The soft feel means no sharp corners for little hands, and they are quiet enough that we can chat while they play.

There are enough blocks here to build a whole animal and still have some left to squish. My son has been at it for several afternoons and keeps finding new things to make. The soft give of the blocks is oddly satisfying for me too, if I am honest.

Enough pieces that two kids can build side by side without running out. They pick their own colors and the afternoon just flies by. The blocks are soft and quiet, so the living room stays calm while they play, which is a nice change from their noisier toys.

Tipped the blocks out, my daughter knew exactly what to do. She snapped a few together, squished one, and was happy for the whole afternoon. The soft material is gentle on her hands and the studs still hold a build together well. No complaints here.

We wanted something calm that did not involve a tablet, and this fits. She builds a creature, squishes a block or two, then rebuilds. The colors are lovely in the light. The blocks are soft and quiet, so it suits a slow afternoon indoors nicely.

On a long weekend indoors this kept my two kids happy and quiet. Each one built their own animal and swapped blocks back and forth. The soft feel meant no loud clacking, and squishing a single block gave them something to fiddle with between builds.

The translucent jewel colors are so pretty when the light hits them, and my daughter loves picking which color goes where. She built an elephant with the little eye piece and carries it around. Soft, quiet and plenty of pieces to keep her building.

He shows me every animal he makes. The soft blocks snap together well so his creatures hold up, and he squishes a spare block while he decides what to build next. It has become his go to quiet toy after school, which suits us all just fine.

My niece is always making things, so this was an easy win. She tipped the blocks out, started building and disappeared into it for the afternoon. The soft feel and the quiet play were a bonus for her parents. Plenty of pieces to keep her going.

A good calm activity for after school. My daughter builds a creature while her brother squishes a block, and the living room stays quiet for a while. The blocks are soft so there is no clatter. They pack back together easily when playtime is over.

The squish and spring back of the blocks is what my daughter loves most. She keeps one in her hand as a fidget and builds with the rest. They are quiet on the table and gentle on her fingers. A lovely calm toy for a quiet afternoon at home.

More pieces than I expected, so my two can share easily. The soft feel is great and the studs still hold a build together. They made a giraffe and a crocodile and squished the spare blocks in between. Quiet, colorful and it has lasted well so far.

This has become our go to for a calm afternoon. She builds a little animal, squishes a block while she thinks, then rebuilds. The soft blocks are quiet and gentle on her hands. Packs back together in the box easily when she is done for the day.